So, now that you’ve picked out the topic you want to blog about, it’s time to pick your domain name. Between all the domains that have already been claimed and trying to think of a unique name, picking out a domain name can be tougher than one might first think.
Here are some basic tips to think about:
- Keywords in Your Domain Name:
One of the first things you’ll read about when researching how to build a successful site or blog is keywords, or words that are typically used when using a search engine. The more keywords you use in various parts of your site, including the domain, the better your chances of getting quality search engine traffic. Now that you know what you want to talk about on your blog, you can think of some keywords that match. Are you going to be talking about coupons, food, pets, etc.? Try to think of a few of these keywords to use in your domain name.
- Expected Content:
While it’s entirely possible you can brand a completely off the wall name (Amazon.com for example), most people are going to expect the domain name to have something to do with your site content itself. It’s up to you if you want to be unique enough to put in extra marketing effort.
- A Unique Domain:
There are a ton of sites out there so finding a unique domain isn’t always an easy task. You don’t want to have a domain that has the potential to be confused with another site, especially in general conversation. For that reason I would stay away from plurals or misspellings of a site that is already around. Otherwise, you risk losing traffic that should have been yours. Also, what is the target of your blog? If you want it to be kid-friendly, it needs to be fun and easy to understand. If you want something professional, it’s probably not the best time to be quirky and sarcastic, etc. You should also check the domain you are thinking of using. Make sure it isn’t already taken, of course, but also Google it and make sure the name isn’t used on social networks like Twitter and Facebook.
- A User-Friendly Domain:
What I mean by user-friendly is a domain name that is short enough to remember and easy to communicate. You also want one that is easy to type. Word-of-mouth advertising still counts for a lot in today’s world and if people can’t clearly share your site with friends, you may really be missing out on prime traffic!
- .com, .org, .net, oh my!:
In my non-expert opinion, you always want to go for a .com first and foremost. It’s just what most people identify with websites and expect to hear as an address. If you have the money, you may want to go ahead and pick up the .org, .net, etc. so that you can keep competition from trying to steal your traffic if you really make it big, along with any common misspellings. You can easily direct traffic from extra domains to your main domain.
Don’t start your site off on the wrong foot by using a name that’s already copyrighted! It would be a shame to build up a fantastic blog that gets killed in the long run because of copy right issues. You can check out copy rights at Copyright.gov.
Now that you’ve picked out what domain name you want to use, your next question is likely “Where do I go to register it?”
There are hundreds of domain register sites out there and they all offer different perks and options. I personally have always used GoDaddy.com to register my domains, which has always been fast, reliable and affordable for me. To get more information about the discounts currently available at GoDaddy.com, just click on the banner below or follow the link. Note that I do not use GoDaddy for hosting. Until next time, where I will be talking about hosting, I wish you happy and successful blogging! To see past blogging tips, just follow the link.