It’s been a while since I’ve continued my blogging tips series, so I thought I would continue by starting from the beginning basics to blogging.
Some may say that the first step in beginning to blog is to pick a domain name, but I think you should back up a bit before then.
What do you want to blog about and why?
It can be a tough question and the most important. It will have an impact on the content you use, the audience you seek out, how you promote and more. Here are the questions and topics I suggest you think about before picking your subject:
- Are you wanting to blog as a hobby or business? While you can achieve both at the same time, I believe one should take a bit more time to plan a business oriented blog, or a blog you eventually want to turn into a business. Not to say hobby blogs shouldn’t be taken seriously, but at the end of the day you are blogging purely for entertainment and not to pay your bills. A blog that will be ran as a business needs to have longevity to survive versus a short-term fad.
- What topic do you want to blog about? If you want a business blog (one you will monetize), are there enough resources out there to effectively make the amount of money you one day seek? Is there enough of an audience (though I think that with enough hard work and dedication, even the most unique blogs can become successful)? Are you really passionate about the topic? Do you enjoy it enough that you aren’t going to burn out within a few months? Do you want to have a specific niche (extremely focused on one topic) blog or one that covers a variety of topics?
- What kind of tone do you want to set? Do you want the blog to be purely professional and serious? Would you rather the blog be silly and whimsical? Are you wanting to feature you/your family front and center or more so create an identity around an avatar (a cartoon figure)? I recommend choosing something you feel you can be yourself in writing with your own unique voice. Blogs that totally lack personality will have a more difficult time retaining readers, which can be even more detrimental in a highly competitive niche. On the other hand, you may not want to go around posting pictures of you and your family according to what privacy you want.
- Knowledge of the Topic – Is this a topic you know intimately or one you plan to learn about extensively while blogging? This can be an important factor when choosing the name and domain for your blog and when building an outline.
- Content – Not only do you need to be able to continue developing your blog for whatever time period you desire, but there also needs to be enough content to sustain your blog for that period of time. Will you be comfortable talking about said content? Do you feel a bit on the sensitive side about your topic and may not be able to take criticism and disagreements without losing your cool? Even though you may be behind a keyboard and computer screen, you’ll still be dealing with the public which always contains the Negative Nelly here and there.
So, what would I do giving my non-legal and non-expert advice?
I would choose a topic based on these important points: a subject you’re passionate about, a subject you can market fairly easily (there are a lot of people interested in the topic), a subject you feel like you can continue to write about for a period of time.
Besides, your first blog will likely be a HUGE learning experience, and likely quite the learning curve. After your get the fundamentals down for your first blog and see how things work, you can always start up another blog about a subject that is a bit harder to market, but one you enjoy overall more!
As always, if you have any questions or comments, I welcome you to comment on the post below! If you’d like to see past blogging tips, just follow the link.