When I first started blogging, I had no idea what anchor text was or that it even existed. I never really paid attention to what words I would hyperlink, but they usually consisted of here, this item, etc. Little did I know, I was actually making a rather large mistake that certainly wasn’t beneficial to my blog in the SEO department.
What is Anchor Text?
Anchor Text is flashy word that is often thrown around in the website and SEO world, but what does it really mean?
Basically, anchor text is any words that you have hyperlinked on your blog, or the words that can be clicked on and will take an user to another page or website. On most websites, it will be underlined and in a different color than other words on the page, usually blue.
For example, I include blogging tips regularly on Money Savvy Michelle. As you can see, in the last sentence I hyperlinked the words blogging tips – the words blogging tips have thus become anchor text in this post.
Why You Should Use Anchor Text:
So, now that you understand what anchor text is, you may be wondering why you should use it. Hyperlinking words such as here have been working for you thus far, right?
Sure, it hasn’t been hurting you, but it sure hasn’t been helping you either, and I don’t know about you, but as a blogger, I welcome all the help I can get! 🙂 Anchor text is actually regarded as one of the most important steps for SEO because it is one big piece of the puzzle in telling search engines what a page is about.
In my example above, it’s pretty obvious that the page I linked to will contain blogging tips and alerts the search engines to this fact. Over time as I continue using this anchor text, the higher my blog will rank for the term blogging tips (aka it will show as a result closer to the top when someone searches for blogging tips).
As you are likely already aware, keyword competition is a constant battle, so try to make your keywords as detailed as possible versus vague. Example: red dress versus knee-length sleeveless red dress.
So, linking to “here” isn’t going to help your SEO much unless you have a product named here or some other less-than-likely scenario. I wonder what a product called here would be about? I could certainly use one to keep track of my keys and the like. 😉
Other Anchor Text Tips to Consider:
- Link back to relevant posts and/or categories/tags within your own site to help get better rankings and more page views
- Use resources like the Google Keyword Tool to build strong keywords with minimum competition
- Vary links, if possible. From multiple resources I have read, it is suggested that when there are multiple anchor texts in the same post to the same link, only the first is counted
- Be mindful of whether your links should be do or no follow
Be sure to check out our past blogging tips and please feel free to comment with more Anchor Text tips or to request a future blogging tips topic.