Product reviews are a great aspect of blogging to get to know and use new products – then give our honest opinion about what we think. Some may think of it as a way for bloggers to just get free items – and while I admit it is a nice perk to not have to pay money for some items, I certainly pay in the time it takes to use the product enough to really get a feel of it and then write a thorough review and take pictures and/or video. Doing similar instead of just copying and pasting, etc. will likely lead to more brands knocking on your inbox for reviews no matter the size of your following.
5 Ways to Write Better Product Reviews:
1. Don’t just copy and paste information you find on the brand website. I see many newer bloggers that will perhaps write a sentence or two about how much they loved said product and then copy and paste something that is obviously from the brand website or was included in their email correspondence from the brand. While there’s nothing wrong with this, and I usually include information straight from the site about how a brand got started or what they are about, is that all you’d want to read if you were reading your review to learn about the product? For example, when you read a product review on Amazon.com, do you enjoy the short and sweet “I really loved this product!” reviews or the ones that go more in-depth and really explain how the product worked in various circumstances? Both brands and readers will love it if you really use the product and then write a thorough review about how it worked and what you thought. While it is common to alert the brand prior to writing a review when you have a completely negative experience, don’t be afraid to be completely honest in your review. Very few products are truly perfect, which is why I always list the one or two things I wish were different. Remember, honesty builds trust (and repeat traffic)!
2. Space Out Your Review with Eye Appeal. In this day of fast-paced internet lives, most of us have dropped the desire to read wordy paragraphs in favor of skimming and scanning. I will admit this is one of the hardest things for me as I like to be wordy and thorough, however here are a few tricks to get past this.
- Break your post down into sections so your readers can find the parts they really want to read. Some may only want to read what you thought about the product, while others may want to see where they can buy the product or find the website for more information.
- Use lists to relay information in a short and concise fashion such as a pros and cons list or general specifications.
- Break up the post with photographs and videos which naturally grab the eye.
- Bold, change the color and/or increase the font size to make any information you really want your readers to see stand out.
- Include a call for action at the end of your review to encourage interaction – which is a question related to the topic if you’re not familiar with the term.
3. Use Your Own Photos and Videos. Photos are easy to find on the internet and the brand itself is very likely to supply you with stock photos, however readers may tend to see it as blatant advertising that you’re just getting paid for and not be as interested in your review. If you use your own photos, readers will see that you really did use the product, which builds trust. Brands will see that you’re willing to put for extra effort to create stellar work – possibly creating a recurring relationship for the future. If you have the ability and feel comfortable, making video reviews amplifies this even more.
4. Use Correct Spelling and Grammar. We all make mistakes with spelling and grammar, however repeated mistakes not only look unprofessional but are also difficult to read. This obviously leads to decreased readership and traffic, and your blog looking less attractive to brands. Don’t forget to proofread! Your reviews are one of the most integral parts of your blog and perhaps one of the most important representatives of your business through writing skills and ability.
5. Followup on the Review. Once your review is complete, make sure you submit a link to the brand so they can see your work. Most brands really appreciate it when you share the review on your social networks and include a link as well. Readers may ask a question about the product via comments. Replying to these questions and interaction builds trust and repeat readers!
Bonus Tip #1: When corresponding with a brand to write a review, see if they would like to sponsor a giveaway as well. While many people love reading reviews, giveaways generally bring in much more traffic and can benefit both you and the sponsor more with entries such as visiting their site and following their social networks.
Bonus Tip #2: Whenever you write a review for a brand that gave you the item for free or a discount or any additional compensation of any sort, make sure you disclose the information somewhere in the post as per the FTC Guidelines if you live in the US. I’m not sure what the guidelines may be in other countries. Mine generally consists of something like I received the item(s) reviewed for free in exchange for an honest review from brand. No further compensation was provided and all words and opinions are my own.
Do you have any tips for writing better product reviews? Please share them below! 🙂
Looking for more Blogging Tips? Follow the link to see my past posts!
Looking for more traffic and followers for your blog? Check out the Blogging Opportunities page!